Destination Launch

G U I D E L I N E S

• Theme: Design • Market • Sell

• Venue: HM Block, Restaurant

• Duration: 10 a.m. to 1 p.m.

• Registration amount: Rs. 250 (per head).

• First Prize: Rs. 5,000.

• Second Prize: Rs. 3,000.

• Team Composition:

  
  

  1. Each team shall consist of 3-4 participants.

  2. Participants must carry their valid college/institution ID cards.

  3. A member can participate in only one team.

• Competition Challenge:

  
  

  1. Each team will be given or will select a destination concept and must develop a complete Destination-launch strategy.

• The presentation should cover:

  
  

  1. Destination Name & Identity

  2. Logo/tagline

  3. Unique Selling Proposition (USP)

  4. Target market

  5. Tourism attractions

  6. Accommodation and hospitality facilities

  7. Food and culinary experiences

  8. Transportation and accessibility

  9. Activities and experiences

  10. Sustainable tourism initiatives

  11. Marketing and promotional strategy

  12. Social media campaign

  13. Pricing/package strategy

  14. Launch event concept

  15. Crisis/risk management

  16. Expected economic and tourism impact

• Presentation Rules:

  
  

  1. Each team will get 10 minutes for presentation.

  2. 5 minutes may be allotted for questions from the judges.

  3. The presentation may use PowerPoint, posters, videos, models, brochures or other approved creative media.

  4. All presentations must be prepared by the participants

  5. Copyrighted material must be appropriately acknowledged.

  6. Teams must submit their presentation/materials within the time specified by the organisers.

  7. The Launch

  8. Each team must conduct a 3-minute destination launch pitch as though presenting the destination to investors, tourism authorities, travel companies or the public.

  9. The pitch should convincingly answer: “Why should a traveler choose your destination?”

  10. Teams may use role-play, storytelling, advertising, promotional videos, mock press conferences or other creative techniques.